The job as an SEO specialist is definitely not an easy piece of bread. The constant struggle for raising page in search results, continuous analysis and prediction of the work of the Google algorithm and adapting its activities to the changes taking place. It's hard to imagine work without using the right tools for this. In the following article I will try to present the best online tools available in the web, useful in the analysis and optimization of websites for SEO. The presented tools are mostly free or require the purchase of extended packages after the trial period. In the prepared summary, I tried to present the most popular and in my opinion the most useful tools that can be an efficient and effective help in positioning and optimizing websites.
Google tools
Google Search Console
Link: https://google.com/webmasters/tools/home
License: Free
To set about analyze SEO tools it is impossible not to mention about Google Search Console (formerly Google Webmaster Tools).A tool necessary for each SEO specialis and positioner. Definitely the most extensive and above all the most precise tool enabling SEO activities in Google search. A tool offering a wide range of options for SEO analysis that could be devoted to a separate article, here only briefly approximate its advantages and possibilities. GSC is the only one tool through which Google provides to website owners technical analysis of websites, allows reporting to the search engine index and reporting unwanted links and spam sites. Thanks GSC we can check the status and possible problems of indexing the domain in the search engine, whether the site has been applied Google filter, submitted sitemaps and many other options. The fact of being a Google tool already ensures the greatest credibility of the source data and access to them, and the expanded module Google Analitics offers the most precise measurements on page views. The Google Seach Console is no doubt the tool from which we should start any activities in the field of SEO. Google also offers us a number of other useful tools like Google Analitics, Google Trends, Google PageSpeed Insights or Mobile Friendly Test.
Tools analyzing the page for SEO
SEOPTIMER
Link: https://seoptimer.com
License: Free
Seoptimer is a free tool for conducting website audits for SEO. Seoptimer checks over 20 of the most important SEO factors. The tool is very accurate and at the same time simple in operation, to run audit you must just provide the address of the page on which the audit is to be carried out. After a few seconds the tool will show you very accurate results, and most importantly, it will show us errors and suggest actions to properly optimize the website for SEO. The tool will also present the usefulness of the website, visibility in social media and technical issues such as page load speed, page size and security issues. Additionally, Seoptimer offers access to such tools as: Meta Tag Generator, Ping Tester, URL Shortener, Broken Link Checker, .htaccess File Generator, robots.txt File Generator, XML Sitemap Generator, W3C Validator, Responsiveness Checker. Seoptimer is also available as an extension to the most popular web browsers: Chrome, Firefox and Opera.
SEOCEROS
Link: https://seoceros.com
License: Free and paid packages
Seceros is pretty much same as Seoptimer, a tool for conducting website audits for SEO. The tool analyzes the website in terms of content analysis, usability and display on mobile devices, domain / url, meta data, links and technology and page speed. The tool is available in the free version after registering a free account or 2 paid licenses offering an improved scope of the service, the ability to generate reports in pdf and access to the White label PDF client dashboard. The cost of paid packages is 49 USD / month for Pro account and 295 USD / year for White Label account. Basic package will be completely good enough to conduct a quick site audit. Seoceros, compared to Seoptimer falls out of favor when it comes to social media site performance data. Seoceros results are less precise or are not shown.
WOORANK
Link: https://woorank.com
License: Free, 14 days trial
An alternative to the two previous tools, it offers similar capabilities and functions in the field of SEO analysis and optimization. The tool also offers us the analysis of backlinks and website traffic. Woorank is available for free in the 14-day trial version. After activating the premium account, Woorank provides more options to conduct regular website analysis.
Backlinks monitoring tools
MONITORBACKLINKS
Link: http://monitorbacklinks.com
License: Free, 30 days trial
MonitorBacklinks is a website offering useful tools to monitor backlinks to our site. The website provides a wide range of monitoring of backlinks to our domain and also allows monitoring and comparison with competitors. In addition to backlinks, we can monitor our domain for keywords and search engine rankings. The website offers the possibility of completely checking the return links, we will receive a detailed list and evaluation of the quality of all links leading to our domain. Full access to all tools can be obtained after registering an account and receiving a 30-day trial version.
SEMRUSH
Link: https://semrush.com
License: Free, paid
Semrush is a tool very similar to MonitorBacklinks, offering a similar set of tools for monitoring backlinks and keywords. What distinguishes Semrush is the ability to monitor ad links. The tool is available in the basic version of the free version and the extended version. The free version offers a basic package of services without a time limit as in the case of MonitorBacklinks, which offers a 14-day trial version.
Other useful tools
XML-SITEMAPS
Link: http://xml-sitemaps.com
License: Free
As we know well, search engine robots move through links, so it is worth taking care of a well prepared site map that will facilitate the movement of robots and this will directly affect the correct indexing of the site. XML-Sitemaps is a free tool thanks which we can quickly create a site map file. The tool is easy to use, after entering the website address in a few moments the tool will create a map for us in the xml file which we can upload to the server of our site and Google Search Console. The tool can include up to 500 pages in the created sitemap.
PINGDOM
Link: http://tools.pingdom.com
License: Free
Pingdom is a free tool that offers monitoring of work time, performance and speed of loading files from the server. Thanks Pingdom you can monitor the time of operation, performance and interactions with the website, providing a better final experience for website users. Pingdom is a simple operation tool, after entering the website address to analysis and selecting one of the four locations from where the test is to be performed, we will get a detailed report with the elements selected requiring correction.
WEBSITE GRADER
Link: http://website.grader.com
License: Free
Website Grader is a simple tool that evaluates our site under 4 criteria: performance, usability on mobile devices, SEO and security. After entered the website address to analysis the tool will present a report to us in these 4 criteria, indicating the correct elements and those that require intervention and improvement. Based on the analysis performed, Website Grader will present us with a score of 100 points and a short score.
W3C VALIDATOR
Link: http://validator.w3.org
License: Free
W3C Validator is a free and easy to use tool that allows you to quickly check the correctness of the code of our site. After entering the website address, the tool will analyze and indicate errors in the code that deviate from the standards. The presented report will enable finding and correcting errors.
SITELINER
Link: http://siteliner.com
License: Free
Siteliner is a free tool that allows you to check the content of the site for duplicate content and broken links that affect the quality of the website and its ranking in search engines. Why is it worth using the Siteliner tool at work? Duplicate content can lower your site's position in search engines, reducing website traffic. Siteliner systematically checks your site for duplicate internal content, highlighting it on every page, intelligently excluding common content such as menu and navigation. Similarly, the case looks like broken links, which have a negative impact on the usability and convenience of the website and reduce the position of the site in search engines. Siteliner checks all internal links on your site to make sure they work and highlights broken links, so you can easily fix them. The tool allows analysis of up to 250 pages, and after registering up to 250,000 pages.
FLANG DEJAN TOOLS
Link: http://flang.dejanseo.com.au
License: Free
Flang Design Tools is a simple and free tool to analyze hreflang attributes on subpages. A very useful tool for running websites in several language versions.
